10 07 17

The summer sales might have started everywhere else, but next week Amazon will be unveiling its Prime Day and if you’re an avid bargain hunter, you will be in your element. It kicks off at 6pm on Monday 10th July. In the meantime, here’s everything you need to know…

What is Amazon Prime Day?

Every year Amazon offers huge discounts across all of its channels. This year the site is also trying to entice new customers to become paid-up members by giving them £20 off Amazon Prime subscriptions until midnight.

What were the best deals last year?

If you were quick on your feet last year you could pick up an Oral-B Pro 6000 CrossAction Electric Rechargeable Toothbrush with Bluetooth Connectivity for £55.99, reduced down from £229.99. Fragrance was also another good area to grab a bargain. Beyonce’s fragrance was reduced to just £9.99, while Cerutti 1881 Homme Eau de Toilette was £13.77.

Which are the best fashion and beauty deals to look out for?

While Amazon is being coy about which products will be discounted, it’s worth looking at the brands on the site ahead on Tuesday, so you’ll fully prepared.

One deal that Amazon has announced ahead of this evening’s start time is up to 30pc off a variety of Real Techniques beauty products, including this Core Collection Kit at a mere £8.29.

As we mentioned, fragrance is usually heavily discounted. We’re predicting Marc Jacobs, Calvin Klein and Paco Rabanne could be in the mix. Gadgets, including LED Photon Therapy 7 Color Light Treatment Masks could also be discounted in keeping with the trend for high-tech at-home beauty.

In terms of fashion finds, we recommend keeping your eyes peeled for shoes – both Nike and Aldo are likely to be offering significant discounts and Amazon wields a covetable supply of different styles from both brands. And look out for watches too. With any luck Gucci’s large accessories offering is about to become infinitely more affordable.

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