10 07 17

The summer sales might have started everywhere else, but next week Amazon will be unveiling its Prime Day and if you’re an avid bargain hunter, you will be in your element. It kicks off at 6pm on Monday 10th July. In the meantime, here’s everything you need to know…

What is Amazon Prime Day?

Every year Amazon offers huge discounts across all of its channels. This year the site is also trying to entice new customers to become paid-up members by giving them £20 off Amazon Prime subscriptions until midnight.

What were the best deals last year?

If you were quick on your feet last year you could pick up an Oral-B Pro 6000 CrossAction Electric Rechargeable Toothbrush with Bluetooth Connectivity for £55.99, reduced down from £229.99. Fragrance was also another good area to grab a bargain. Beyonce’s fragrance was reduced to just £9.99, while Cerutti 1881 Homme Eau de Toilette was £13.77.

Which are the best fashion and beauty deals to look out for?

While Amazon is being coy about which products will be discounted, it’s worth looking at the brands on the site ahead on Tuesday, so you’ll fully prepared.

One deal that Amazon has announced ahead of this evening’s start time is up to 30pc off a variety of Real Techniques beauty products, including this Core Collection Kit at a mere £8.29.

As we mentioned, fragrance is usually heavily discounted. We’re predicting Marc Jacobs, Calvin Klein and Paco Rabanne could be in the mix. Gadgets, including LED Photon Therapy 7 Color Light Treatment Masks could also be discounted in keeping with the trend for high-tech at-home beauty.

In terms of fashion finds, we recommend keeping your eyes peeled for shoes – both Nike and Aldo are likely to be offering significant discounts and Amazon wields a covetable supply of different styles from both brands. And look out for watches too. With any luck Gucci’s large accessories offering is about to become infinitely more affordable.

10 07 17

When it comes to sorting out your summer wardrobe – or adding to it – the blouse should be top of your list. The current best-selling sort is ruffled, often to a theatrical (read: impractical) extreme: think ruffles rendering sleeves too big for your jacket, or protruding from across busts in ‘buxom barmaid’ fashion. I’m steering clear in favour of an all together subtler sort of frill: the pie-crust collar. So named because, well, it looks like the fluted edge of your best baking, these are frills without a hint of flamenco – probably for the best if you’re wearing them to nip to the shops.

The frilled collar most likely owes its existence to the starched ruffs of Elizabethan costume. Lacier Edwardian styles came back into vogue in the late 1960’s – Charlotte Rampling wore…